About me

Hi, I’m Satish - the voice behind DigiRx with Satish.

I’ve spent the last 19+ years navigating and shaping the evolution of pharma sales - first on the ground, then in the cloud.

         A Career That Spans Both Worlds

I started my journey leading sales and business growth for global pharma brands like GSK, Novartis, Ranbaxy, and Quest Diagnostics - managing mass and specialty portfolios across India.
This hands-on experience gave me deep commercial insight - understanding what drives prescriptions, how reps engage, and what healthcare professionals really expect.

Then came the pivot.

I moved into the world of health tech, where I led digital transformation projects across the care continuum - from diagnosis to treatment to ongoing engagement. I’ve built scalable Virtual and Hybrid Rep Models, driven digital execution across countries, and created Engagement Blue Books now used by pharma teams globally.

What I Do Best

• Bridge Traditional Sales with Modern Digital Models
  I understand both - what works in the field and what scales in digital.

• Design Omnichannel Playbooks with Real-World Relevance
  Strategy that doesn’t just look good on paper, but works in practice - across field teams, therapy portfolios, and geographies.

• Deliver Cross-Market Digital Execution
  Managed high-impact digital rollouts across India, SEA, MENA, and Sub-Saharan Africa.

• Personalize HCP Engagement at Scale
  Using AI, automation, and analytics to drive relevance and ROI in both mass and niche therapies.

Therapy Areas Covered

Acute and chronic therapies across mass-market, specialty, and niche segments, including:
Multiple Sclerosis | Cardiovascular | Nephrology | Oncology | Diabetes | Transplants | Prescription Dermatology

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DigiRx with Satish is where I distill what I’ve learned from both sides of the journey - the rep-led field force and the tech-led future.
Whether you're rethinking engagement, scaling hybrid models, or just getting started with digital transformation - I hope you find actionable ideas here.

Let’s reimagine pharma sales — together.

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Let’s Connect

If you’d like to connect - to discuss a challenge, explore collaboration, or exchange perspectives on pharma sales transformation - you can reach me here.

👉 Connect with me via DigiRx

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